Blog Creation: ‘Promoting Your Brand on Facebook’
About WooRank: WooRank are responsible for helping businesses and online marketers achieve higher search engine rankings, convert more visitors into customers, keep track of their competitors and get more return on their digital marketing investments. Their uniquely developed Web-based software generates instant website reviews that offer a ton of valuable data combined with a list of comprehensive tasks.
Project: As part of an on-going content creation project, WooRank requested the creation of blog focusing on how businesses can effectively promote their brand on Facebook. The blog’s purpose is two-fold: to inform existing clients about how to better utilise the platform and also engage with a wider audience. Using my own personal experience of using Facebook for marketing to b2b audiences I was able to construct an informative article, while ensuring that the blog adopted WooRank’s ‘tone of voice’, visible throughout the brand’s previous communications.
The Blog: This blog post, Effective Ways to Promote Your Brand on Facebook, looks at how viable the platform is at engaging and generating new business. It focuses on how brands can effectively position themselves and provides evidence-based, best practice scenarios for managing your Facebook business page.
Skills: Copy writing, content creation, research, guest blogging.