Books on shelves and the art of brand storytelling.

The Art of Brand Storytelling and Living Happily Ever After

I wrote a version of this blog 7 years ago which was published on Nominet (Domain UK). This is a bigger, better, updated version!   Once upon a time there was a beautiful business. It was shiny and new and dreamt of selling high quality, handmade products for all the girls and boys to enjoy. But …

Unlocking the Power of Content Marketing: An Essential Guide for Small Businesses

Unlocking the Power of Content Marketing: An Essential Guide for Small Businesses.

Whether you’re looking to increase traffic to your website or raise brand awareness, content marketing is a highly effective strategy. The problem is, many small businesses I speak to feel they don’t have the time, lack inspiration, fail to prepare with an effective strategy, or don’t see the value in content marketing.  Today I’m going …

We explain why your web developer isn't doing your SEO

Why Your Web Developer Isn’t Doing Your SEO. 

I want to talk to you about something I hear a lot! I’ve been freelancing and running Yabber Marketing now for 7 years. In that time nearly every new client I meet begins with, “SEO doesn’t work for us”, or “we’ve already invested in a tonne of SEO”. “Great” I say.  But, as the conversation …

A happy Custer. A guide on how to perfect the user experience by Yabber Marketing

How to Perfect the User Experience

As a business owner, your biggest focus should be on perfecting the user experience. Whether you’re a service provider or a local store, providing a great customer experience will guarantee more customers, repeat business and long-term growth. But what does a good customer or user experience look like online, how do you continually perfect it …

should your business be on social media

WetherSpoon Chain is Coming Off Social Media. Should Your Business do the Same?

It was reported yesterday that Wetherspoon – one the biggest pub chains in the UK is officially closing down all of its social media channels with immediate effect. Why? Well according to chairman Tim Martin ‘it’s not helping business’ or their customers. As one of the largest and most successful pub chains would it be …

How is your website health. Website health check from Yabber Marketing

How is your website health?

Improve visibility and online impact with a FREE website health check from Yabber Marketing. Find out what is included in an assessment and why you should choose Yabber.