SEO for Business Start Up

Other Way Round

Other way round logo



When we started working with OtherWayRound back in 2018, they were a small business start up offering solo tours and small group tours of Columbia. The business was a brand new concept with a funky inspiring website that desperately needed to fill tours. 

Today, they are a leading independent adventure tour company, specialising in immersive tours across multiple locations. They provide genuine explorations of the countries they visit, allowing their travellers to sample genuine heritage, culture and cuisine, away from the typical tourist traps. 

01. SEO for Business Startup

As a new business OtherWayRound required on-going marketing support to reach their customers and break into the highly competitive solo travel market.

Over the course of 8 months we worked with OtherWayRound to refine their website, improve web presence and create clickable content to attract potential leads. In addition to this we made improvements to their website to increase their overall SEO health giving them the ability to rank highly for future search terms.

We wanted to make the company more sustainable and self-sufficient so we were on hand through the process to teach them about important aspects of digital marketing. OtherWayRound are now filling their trips and tours throughout the year. 

02. Client Feedback

“I launched my new business about a year ago and very quickly learned how extremely difficult it is to get the word out. SEO / Digital Marketing seemed like the right long term strategy and as I had a small budget and a curiosity to learn I started out (with very little progress) on my own. I had looked into hiring SEO agencies but they all way seemed too expensive for my budget and I also had little confidence that I would be more than another number on their books. That’s when I came across Sarah and Yabber Marketing.

I instantly connected with them as their style and tone was much more inline with what I wanted for my own brand and they also seemed much more personal. Therefore I decided to give it a shot and I was certainly not disappointed.

Sarah is massively knowledgeable about SEO which is great but more than that her attitude and work ethic is fantastic. She works incredibly fast, truly gets under the skin and learns about your business, and genuinely cares about helping you achieve your goal. It always felt like we were working together in a team rather than a typical supplier / freelancer relationship. And I can confirm she brings results.

Having started with virtually zero online presence we are now after about 8 months with Yabber getting a regular flow of traffic to our website, capturing leads and are on the first couple of pages of Google for some of our most important keywords.

I personally have also learned a ridiculous amount about SEO along the way just by working alongside Sarah. I couldn’t recommend Sarah and Yabber Marketing highly enough and if you get the opportunity to work with them you should jump at it.” Steven Dillon, OtherWayRound

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