Branding | Website Design

Paint Wagon


Paint Wagon are an established paint repair body shop based Leicester. They specialise in restoring cars; using only the best technology, advanced techniques and quality products. With a one page website and outdated branding, enquiries had reached an all-time low. Working with us, we’ve been able to transform their image, and provide a standout website design which is achieving daily leads for the Paint Wagon team. 

01. Rebranding

Our first task was to give Paint Wagon a new ‘look and feel’. We refreshed their logo and developed brand guidelines that would reflect the businesses key themes of a professional workshop using high-end processes and products. 

One of the important things for Paint Wagon was that their logo appealed to car lovers and restorers. It had to simultaneously attract customers looking to repair dents and scratches. 

(Flip between old and new logo)

We took Paint Wagon’s tired and outdated logo and gave it a modern colour palate. We added a simple strap line so that customers could quickly identify the purpose of the business. A modern typeface and pearlescent finishes were used in parts of the logo to represent the nature of the business.

02. KeyWord Research

In preparation of the website redevelopment and redesign, we began by taking a comprehensive look at its competitors to develop an SEO Strategy. By doing this we were able to determine:

With a clear plan of action we were able to start developing a website that was aiming to be more visible and provide a better experience than its competitors. 

03. Website Design

We’ve taken the Paint Wagon website from a single page Wix built website to a multipage site that is engaging, on-brand and far more stylistic. We did away with all of the old, dated icons, multi-colour fonts and replaced these with clean, fresh images of their work and products to really showcase what they can achieve.

(Flip between old and new logo)

By completely rewriting the copy we were able to develop dedicated pages designed to really sell the individual services on offer.  These were supported with interactive content like before and after photos and videos created by the client. 

We also built a useful quoting tool allowing customers to upload images and contact details for an instant quote from the team. 

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