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Support the business with marketing consultancy: Optimising the website, raising awareness and enhancing the user experience.
Ongoing
Charlton Networks are a highly acclaimed managed service provider offering IT consultancy and IT solutions to a wide range of businesses across the South West and the West Midlands. They specialise in developing the right support packages and IT solutions for their clients through custom service agreements and IT packages.
Since 2020 we’ve been supporting Charlton Networks with marketing consultancy. Their main objective was to build a steady and continued stream of leads for the business. We began with an analysis of the website to measure how it was performing and built a long-term plan to achieve our goals.
The existing website was in serious need of updating. Behind the scenes the core php was out-dated and it lacked speed and security. It was also suffering from a number of key technical SEO issues, such as broken links, missing h1 tags, uncached assets, and urls not resolving to the preferred domain. On top of this, the site was only ranking for the company name and a few irrelevant search terms.
Over a few months we optimised the site taking into careful consideration the technical, on-page and off-page elements. Every page has been redesigned to improve the user experience, increase conversions and has been optimised to target much more lucrative and relevant search terms, packed with intent.
Additionally, we have ensured that all elements on the site are clickable to really drive and measure those conversions. These are also tracked and reported on within Google Analytics.
"Yabber Marketing have really added value to our site. We're generating more leads and continue to use Sarah to make improvements to our customer experience."
In order to target long-tail search terms and add value, we developed a content strategy, and a number of blogs for the site. These focused on helping business users and IT managers with helpful guides, sharing industry updates and offering valuable resources.
We also redeveloped, restructured and optimised all of their existing case studies to ensure that they offered value and increased dwell time on the site.
We have improved the site in a number of ways. Not only have we re-written the site to improve readability, we’ve also enhanced the site’s design to increase engagement and capture leads.
Take the first step to better online visibility and start generating those essentials leads for your business.