SEO
Unlike the hit 80s classic, Field of Dreams which includes the famous line “If you build it, he will come”, this is not a mantra that website owners can rely on.
Instead, websites need constant maintenance, careful nurturing and considerate development in order to out perform the competition and attract business. Without this hard graft (not witchcraft), your site will limp sorrowfully anywhere but page one on Google!
Get a game changing SEO strategy that will map out all of the necessary technical enhancements, on page creations and off page tactics that will make your site perform better than ever.
SEO is not witchcraft. It’s enhancing your site to give your users the best possible experience. Think about it! If your website takes an age to load, internal links don’t work and there isn’t any new content to come back and read, your web visitors will look somewhere else. Improvements to your site are always looked upon favourably by Search Engines. ‘Improve and refine’ and you’ll start achieving higher rankings, increased traffic and – ultimately – more revenue. Take a look at how our SEO services can help.
Broadly speaking, technical SEO includes everything behind the scenes. It’s about making your site quick, responsive, and easy to navigate.
Speed remains one of the key factors for 2024. If you can speed your site up by a few seconds it will inevitably gain more visibility on Search Engine Results Pages (SERPs). However, Search Engines are always pushing for perfection, so it’s vital that your technical SEO is maintained and evolves to meet the latest SEO best practices.
We create extensive technical SEO strategies. With a handy traffic light system to show critical, moderate and minor changes, you can work through our expert roadmaps to transform your site. Alternatively, we can execute the plan of attack for you!
On page SEO helps Search Engine’s to gain a better understanding of your content is about. However, contrary to popular belief, machines can’t (yet) read text. It is therefore our job to instruct search engines what bits of text are important.
On page factors therefore include page meta descriptions, title tags, alt text for images, internal link building, effective copywriting, content creation and keyword strategy.
A keyword strategy is going to be vital for your site’s success! Without one you won’t know what terms to target or how to target them. It’s a bit like owning the best yacht without knowledge of how to sail. Through extensive research of your competitors, audience and available search terms, we can build a game changing keyword strategy and on page strategy for your site. One that screams ‘look at me!’
The efforts you make to get the word out about your business, is what we define as off page SEO.
Off page SEO is about taking proactive steps to get your site seen, noticed and shared by relevant sites and channels. There are lots of Digital Marketing tactics you can adopt to get the job done, but remember it’s an ongoing mission that needs to be finely tuned, assessed and monitored to measure success.
Building a site and hoping for the best is not a strategy. You need an actionable plan of attack detailing who to target and where to list your site in order to get ahead. Through our SEO consultancy services we can build and execute a digital Marketing strategy to support your off-page SEO efforts.
Understand how your website performs and – more importantly – how it can be enhanced. Our free website health check examines everything from technical set up to on-page content to show you how to improve your site’s visibility and increase your web traffic.
Get essential help with growing your online presence with our handy how-to guides, marketing insights and other helpful resources. Visit the Yabber Marketing Blog now and get actionable help to elite powerful results.
10 Digital Marketing Challenges Every Small Business Faces: How to Overcome Them and Thrive! Digital Marketing is vital to the survival of any business, but
I wrote a version of this blog 7 years ago which was published on Nominet (Domain UK). This is a bigger, better, updated version! Once
Building a website yourself has never been easier! But, getting it to perform well and seen by your customers is an entirely different ball game.
Request more informatioin about our SEO Consultancy Services today!
Take the first step to improved website health and improved visibility.
