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Beyond Driving
Generate more leads for the business by improving the website.
Contract Complete
beyonddriving.co.uk
"When Sarah started working for us, Beyond Driving were not receiving any enquiries from our website. Sarah built a detailed strategy which included website redevelopment (to update our really old website), and SEO for business growth. As a result of the work she did, we are now achieving a lot more consistent enquiries and repeat business. We would definitely recommend Yabber Marketing!"
Beyond Driving provide professional driving courses to private, public and commercial companies. Off road courses include 4×4 training, winch operator, and quad bike training. They also provide on-road courses for commercial fleets. When they first acquired the business over 6 years, the existing website was generating a lot of new leads. However, after years of not updating the site, it was struggling from poor visibility and had stop generating enquiries.
After careful assessment of the industry and its key players, we put together a 1 year strategy to improve the site and implement key SEO strategies to bring the site back to life.
Our first task was to drastically update the existing website. Developed on wordpress, we created a bespoke website design featuring lots of images of training, with dedicated course pages.
The course pages were built to allow potential customers to see the course prices, who they were aimed it, course length, and understand what was covered. It also featured a lot of dedicated CTA spaces to encourage people to make enquiries and get in touch.
SEO was a major priority for the our client. Much of their existing business was generated through their old website and so they really wanted to emulate this prior success.
After a deep analysis of the site we were able to put together several key SEO strategies for business growth. We constructed a keyword strategy and rewrote the entire website content, building internal links as we redeveloped the site. A technical SEO road map was also developed. This allowed to us systematically work through technical issues and measure results.
To target location based searches, we built a dedicated section on the website. A locations page with an interactive map was created to show where in the UK courses are held, while individual location pages provided an overview of the training centre and what courses you can take. These featured images of past clients who have trained at that specific centre.
An important aspect of SEO for business growth is being able to target long-tail search terms. For this we developed a comprehensive content strategy and went to work. We created a number of in-depth articles and guides that were all reflective of current legislation. These were all long, detailed guides designed to help the user find answers to specific questions, or educate industries using off-road vehicles.
To help our client take ownership of their own marketing we were eager to give them the necessary tools and knowledge. For this we gave them some hints, tips and tricks to improve their social media presence and help with posting. We also designed a quick customer review template that they could email to customers to continue getting vital customer reviews.
We set them up with an email marketing account and connected it to forms across their website to begin to build up an active mailing list.
Take the first step to better online visibility and start generating those essentials leads for your business.